2022
Digital Campaigns
Marketing
Digital Design
Sparkling Ice
Sparkling Ice was a client seeking to update their visual identity across multiple channels.
I was brought on to develop a series of email design concepts, including product-focused sends, welcome emails, and a newsletter redesign. The goal was to create flexible layouts that could support changing content, such as monthly “flavor of the month” spotlights or limited-time product drops. The client ultimately prioritized launching with the newsletter design, requesting an organic, lifestyle-driven look that moved away from a rigid template feel—while still maintaining a reusable wireframe for consistency and efficiency.
Sparkling Ice
A key challenge was bridging the visual disconnect between Sparkling Ice’s vibrant social media presence and its email marketing, which had historically leaned heavily on static product imagery. My design solution brought in more lifestyle photography, color theory, hierarchy, and organic flow to the layouts. The result was a refreshed newsletter & welcome series that felt more editorial and brand-aligned, while retaining the flexibility and structure needed for ongoing use.
Sparkling Ice
I brought in the idea to use circles from the logo as a basis for image containers. A circular circle could be used to crop and image or multiple bubbles containing the same image. I also offered the concept to use low opacity circles and rings to highlight product and help to create focal point within images.
Ulta
For Ulta Beauty, the objective was to elevate the visual design of multiple digital channels, beginning with email campaigns, by aligning more closely with the brand’s elegant and expressive identity. The redesign required thoughtful exploration into how to balance Ulta’s energetic personality with a refined aesthetic. One creative direction embraced the brand’s signature orange to command attention within the email preview pane and deliver a bold first impression.
In contrast, the second concept preserved Ulta’s existing clean, white background but shifted the focus to authentic user-generated imagery. Moving away from the polished photography often seen in the cosmetics space. This direction aimed to highlight beauty and celebrate the diversity of Ulta’s customer base. Both concepts utilized animated hero modules to enhance engagement and movement, while makeup textures and smears were integrated as subtle yet expressive design transitions, adding depth and visual storytelling to the layouts.
Genkloud was a app startup who sought to use their first welcome series to establish their brands visual identity. The only provided assets were the logo and color palette. I used these three touches as an opportunity to develop 3 directions for the look and feel of the brand.
More Works
(DHB — 02)
©2025
2022
Digital Campaigns
Marketing
Digital Design
Sparkling Ice
Sparkling Ice was a client seeking to update their visual identity across multiple channels.
I was brought on to develop a series of email design concepts, including product-focused sends, welcome emails, and a newsletter redesign. The goal was to create flexible layouts that could support changing content, such as monthly “flavor of the month” spotlights or limited-time product drops. The client ultimately prioritized launching with the newsletter design, requesting an organic, lifestyle-driven look that moved away from a rigid template feel—while still maintaining a reusable wireframe for consistency and efficiency.
Sparkling Ice
A key challenge was bridging the visual disconnect between Sparkling Ice’s vibrant social media presence and its email marketing, which had historically leaned heavily on static product imagery. My design solution brought in more lifestyle photography, color theory, hierarchy, and organic flow to the layouts. The result was a refreshed newsletter & welcome series that felt more editorial and brand-aligned, while retaining the flexibility and structure needed for ongoing use.
Sparkling Ice
I brought in the idea to use circles from the logo as a basis for image containers. A circular circle could be used to crop and image or multiple bubbles containing the same image. I also offered the concept to use low opacity circles and rings to highlight product and help to create focal point within images.
Ulta
For Ulta Beauty, the objective was to elevate the visual design of multiple digital channels, beginning with email campaigns, by aligning more closely with the brand’s elegant and expressive identity. The redesign required thoughtful exploration into how to balance Ulta’s energetic personality with a refined aesthetic. One creative direction embraced the brand’s signature orange to command attention within the email preview pane and deliver a bold first impression.
In contrast, the second concept preserved Ulta’s existing clean, white background but shifted the focus to authentic user-generated imagery. Moving away from the polished photography often seen in the cosmetics space. This direction aimed to highlight beauty and celebrate the diversity of Ulta’s customer base. Both concepts utilized animated hero modules to enhance engagement and movement, while makeup textures and smears were integrated as subtle yet expressive design transitions, adding depth and visual storytelling to the layouts.
Genkloud was a app startup who sought to use their first welcome series to establish their brands visual identity. The only provided assets were the logo and color palette. I used these three touches as an opportunity to develop 3 directions for the look and feel of the brand.
More Works
(DHB — 02)
©2025
2022
Digital Campaigns
Marketing
Digital Design
Sparkling Ice
Sparkling Ice was a client seeking to update their visual identity across multiple channels.
I was brought on to develop a series of email design concepts, including product-focused sends, welcome emails, and a newsletter redesign. The goal was to create flexible layouts that could support changing content, such as monthly “flavor of the month” spotlights or limited-time product drops. The client ultimately prioritized launching with the newsletter design, requesting an organic, lifestyle-driven look that moved away from a rigid template feel—while still maintaining a reusable wireframe for consistency and efficiency.
Sparkling Ice
A key challenge was bridging the visual disconnect between Sparkling Ice’s vibrant social media presence and its email marketing, which had historically leaned heavily on static product imagery. My design solution brought in more lifestyle photography, color theory, hierarchy, and organic flow to the layouts. The result was a refreshed newsletter & welcome series that felt more editorial and brand-aligned, while retaining the flexibility and structure needed for ongoing use.
Sparkling Ice
I brought in the idea to use circles from the logo as a basis for image containers. A circular circle could be used to crop and image or multiple bubbles containing the same image. I also offered the concept to use low opacity circles and rings to highlight product and help to create focal point within images.
Ulta
For Ulta Beauty, the objective was to elevate the visual design of multiple digital channels, beginning with email campaigns, by aligning more closely with the brand’s elegant and expressive identity. The redesign required thoughtful exploration into how to balance Ulta’s energetic personality with a refined aesthetic. One creative direction embraced the brand’s signature orange to command attention within the email preview pane and deliver a bold first impression.
In contrast, the second concept preserved Ulta’s existing clean, white background but shifted the focus to authentic user-generated imagery. Moving away from the polished photography often seen in the cosmetics space. This direction aimed to highlight beauty and celebrate the diversity of Ulta’s customer base. Both concepts utilized animated hero modules to enhance engagement and movement, while makeup textures and smears were integrated as subtle yet expressive design transitions, adding depth and visual storytelling to the layouts.
Genkloud was a app startup who sought to use their first welcome series to establish their brands visual identity. The only provided assets were the logo and color palette. I used these three touches as an opportunity to develop 3 directions for the look and feel of the brand.
More Works
©2025