2024
NFL
UI
Digital Campaign
NFL
This is a collection of creative assets made for the NFL & Green Bay Packers.
Over the past four years, I created a wide range of digital assets for the NFL and Green Bay Packers, spanning email campaigns, social media, landing pages, and interactive quizzes. These pieces were often part of high-impact campaigns such as the NFL Playoffs, Super Bowl, primetime game promotions, and product release. My work focused on building hero designs that increased click rates and viewer interest, tailored across multiple digital channels for both short-term and evergreen series like welcome journeys and customer acquisition efforts.
NFL Canada
One major initiative was the NFL Canada welcome and reactivation series, where I led a complete visual and structural overhaul of the digital architecture. The redesign introduced a three-touch flow centered around a red monochromatic palette steaming from the red maple leaf. The refreshed design system became a foundation for additional campaign elements, including landing pages, social media posts and quizzes, creating consistency and flexibility across the brand.
NFL Canada and NFL Germany
Another key project involved a data-driven birthday campaign across both NFL Canada and NFL Germany. Each design template required monthly creative swaps, featuring different players based on the recipient’s birth month. I developed a template design system that allowed for seamless integration of 24 unique athletes—12 per country—ensuring each execution felt personalized while maintaining overall brand cohesion. The campaign was fully automated, triggered by user data, and combined high-quality creative with strategic adaptability.
Green Bay Packers
For many of these projects, I was responsible for every visual element beyond the provided background assets—conceptualizing, designing, and executing each composition from start to finish. This level of creative ownership was especially crucial in campaigns where player imagery and regional requirements varied widely. Throughout all designs, my focus remained on building scalable, visually compelling systems and imagery that could adapt to both user data and evolving campaign needs.
More Works
(DHB — 02)
©2025
2024
NFL
UI
Digital Campaign
NFL
This is a collection of creative assets made for the NFL & Green Bay Packers.
Over the past four years, I created a wide range of digital assets for the NFL and Green Bay Packers, spanning email campaigns, social media, landing pages, and interactive quizzes. These pieces were often part of high-impact campaigns such as the NFL Playoffs, Super Bowl, primetime game promotions, and product release. My work focused on building hero designs that increased click rates and viewer interest, tailored across multiple digital channels for both short-term and evergreen series like welcome journeys and customer acquisition efforts.
NFL Canada
One major initiative was the NFL Canada welcome and reactivation series, where I led a complete visual and structural overhaul of the digital architecture. The redesign introduced a three-touch flow centered around a red monochromatic palette steaming from the red maple leaf. The refreshed design system became a foundation for additional campaign elements, including landing pages, social media posts and quizzes, creating consistency and flexibility across the brand.
NFL Canada and NFL Germany
Another key project involved a data-driven birthday campaign across both NFL Canada and NFL Germany. Each design template required monthly creative swaps, featuring different players based on the recipient’s birth month. I developed a template design system that allowed for seamless integration of 24 unique athletes—12 per country—ensuring each execution felt personalized while maintaining overall brand cohesion. The campaign was fully automated, triggered by user data, and combined high-quality creative with strategic adaptability.
Green Bay Packers
For many of these projects, I was responsible for every visual element beyond the provided background assets—conceptualizing, designing, and executing each composition from start to finish. This level of creative ownership was especially crucial in campaigns where player imagery and regional requirements varied widely. Throughout all designs, my focus remained on building scalable, visually compelling systems and imagery that could adapt to both user data and evolving campaign needs.
More Works
(DHB — 02)
©2025
2024
NFL
UI
Digital Campaign
NFL
This is a collection of creative assets made for the NFL & Green Bay Packers.
Over the past four years, I created a wide range of digital assets for the NFL and Green Bay Packers, spanning email campaigns, social media, landing pages, and interactive quizzes. These pieces were often part of high-impact campaigns such as the NFL Playoffs, Super Bowl, primetime game promotions, and product release. My work focused on building hero designs that increased click rates and viewer interest, tailored across multiple digital channels for both short-term and evergreen series like welcome journeys and customer acquisition efforts.
NFL Canada
One major initiative was the NFL Canada welcome and reactivation series, where I led a complete visual and structural overhaul of the digital architecture. The redesign introduced a three-touch flow centered around a red monochromatic palette steaming from the red maple leaf. The refreshed design system became a foundation for additional campaign elements, including landing pages, social media posts and quizzes, creating consistency and flexibility across the brand.
NFL Canada and NFL Germany
Another key project involved a data-driven birthday campaign across both NFL Canada and NFL Germany. Each design template required monthly creative swaps, featuring different players based on the recipient’s birth month. I developed a template design system that allowed for seamless integration of 24 unique athletes—12 per country—ensuring each execution felt personalized while maintaining overall brand cohesion. The campaign was fully automated, triggered by user data, and combined high-quality creative with strategic adaptability.
Green Bay Packers
For many of these projects, I was responsible for every visual element beyond the provided background assets—conceptualizing, designing, and executing each composition from start to finish. This level of creative ownership was especially crucial in campaigns where player imagery and regional requirements varied widely. Throughout all designs, my focus remained on building scalable, visually compelling systems and imagery that could adapt to both user data and evolving campaign needs.
More Works
©2025