2024
Sim Monster
Logo Design
Illustration
SM
A fierce & fun alligator logo design for a tech startup.
These logo concepts were developed for a tech startup with a focus on digital-first applications. At the client’s request, each direction incorporated an alligator as the central motif. The visual language leaned into a cool, green palette, symbolizing growth, positivity, and momentum. The use of green also ties to financial wellness while reflecting the brand’s innovative and trustworthy personality.
SIM
The direction from concept A came directly from the client. A clean side-profile of the alligator, designed for clarity and instant recognition. This approach emphasizes strength and confidence through a simplified, iconic silhouette.
SIM
Concept B
An abstract interpretation that leverages the alligator’s natural flexibility to form an “S” shape. This creates a dynamic mark with strong movement.
Concept C
A more illustrative direction inspired by collegiate mascots. This style channels heritage and team spirit, offering a bolder, character-driven identity that differentiates from the more minimal concepts.
Both concepts were also used in a badge format per the request of the client.
More Works
(DHB — 02)
©2025
2024
Sim Monster
Logo Design
Illustration
SM
A fierce & fun alligator logo design for a tech startup.
These logo concepts were developed for a tech startup with a focus on digital-first applications. At the client’s request, each direction incorporated an alligator as the central motif. The visual language leaned into a cool, green palette, symbolizing growth, positivity, and momentum. The use of green also ties to financial wellness while reflecting the brand’s innovative and trustworthy personality.
SIM
The direction from concept A came directly from the client. A clean side-profile of the alligator, designed for clarity and instant recognition. This approach emphasizes strength and confidence through a simplified, iconic silhouette.
SIM
Concept B
An abstract interpretation that leverages the alligator’s natural flexibility to form an “S” shape. This creates a dynamic mark with strong movement.
Concept C
A more illustrative direction inspired by collegiate mascots. This style channels heritage and team spirit, offering a bolder, character-driven identity that differentiates from the more minimal concepts.
Both concepts were also used in a badge format per the request of the client.
More Works
(DHB — 02)
©2025
2024
Sim Monster
Logo Design
Illustration
SM
A fierce & fun alligator logo design for a tech startup.
These logo concepts were developed for a tech startup with a focus on digital-first applications. At the client’s request, each direction incorporated an alligator as the central motif. The visual language leaned into a cool, green palette, symbolizing growth, positivity, and momentum. The use of green also ties to financial wellness while reflecting the brand’s innovative and trustworthy personality.
SIM
The direction from concept A came directly from the client. A clean side-profile of the alligator, designed for clarity and instant recognition. This approach emphasizes strength and confidence through a simplified, iconic silhouette.
SIM
Concept B
An abstract interpretation that leverages the alligator’s natural flexibility to form an “S” shape. This creates a dynamic mark with strong movement.
Concept C
A more illustrative direction inspired by collegiate mascots. This style channels heritage and team spirit, offering a bolder, character-driven identity that differentiates from the more minimal concepts.
Both concepts were also used in a badge format per the request of the client.
More Works
©2025